I recommend opening the template in a separate window and reviewing this RFP executive summary example in parallel with the instructions included in the template. “E” of NOSE: Providing evidence of your solution’s validity, “N” of NOSE: Understanding your prospect’s needs Evidence: Illustrate how you’ve solved similar problems in the past and provide convincing proof of your track record.įollow along or skip to the section you want to focus on:.Solution: Recommend a specific solution. Outcomes: Confirm the results they will achieve when their problems are solved.Only by demonstrating that you truly understand the customer’s specific problems, and that you understand the business payoffs of solving those problems, are you qualified to recommend a solution. Needs: Demonstrate your clear understanding of the prospect’s business problems.Tom Sant’s guidelines for persuasive writing, namely following his NOSE acronym: And, as I mentioned in the other article, follow Dr. Now I’m not suggesting that you create War and Peace here, but there are some key elements you need to include. Now I’d like to draft an RFP executive summary example with you using that template. It’s a riveting read! I included a template in that article to give you a head start. I recently wrote an article on how to write an executive summary that will give you the best chance to win your request for proposal (RFP).
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